Héma-Québec reached out to OVA to create a Virtual Reality experience that walks people through the process of donating blood. The 10-15 minutes immersive journey plunges the user into a replicated donation center, allows them to interact with animated staff, and go through all the stages of a donor’s journey, from registration to recovery.
The blood services agency hopes that this experience will help them get closer to potential new donors, as well as alleviate any apprehensions they might have by making the process more tangible. For now, the VR experience is offered at Globule centers in Saint-Bruno, on Montreal's South Shore, and Sainte-Foy in Quebec City, but could be brought to more centers across the province if it goes well.